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|人 物|

Protection, inheritance, innovation and transformation are crucial for the development of traditional crafts of intangible
cultural heritage. Only when traditional crafts become the necessities of life can they realize sustainable development.
From that point of view, creative design is the core force for transforming traditional crafts. Creative design is capable of
blazing new trails for the connotation of “harmony in diversity” of traditional crafts, in order to satisfy the needs of modern life
and match supply with demand effectively. At the same time, it helps to promote the quality and enrich the form of handicraft
products, expanding the development space of the industry based on an extended industrial chain.

The people of China have created magnificent history and brilliant culture, making prominent contribution to the progress
of traditional crafts. Zeng Hui as an industry professional is seeking to make traditional crafts become more ingenious and useful
for the lifestyle and demands of the modern world.

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