Page 49 - 《走向世界·天下泉城》2022年5月刊

在推动经济高质量发展、构建双循环新 发展格局的背景下，加快建设国际消费中心 城市 扩大居民消费和推动消费升级，对促 进国民经济和社会发展具有长期性、战略性 的特殊意义，也是一座城市全面提升城市软 实力和国际影响力的重大机遇。
济南加快建设国际消费中心城市的意义
不言而喻。
2021 年，盒马鲜生济南首店开业，市 民尝鲜“打卡”、人潮涌动购物的照片，又 一次刷爆朋友圈。近年来，这样的“火爆” 场景，在济南并不陌生。山东首个宜家家居 2017 年济南开业，至今人气不减 新生代 头部品牌连锁企业便利蜂 2019 年入济，并 迅速扩张，成为引领“白领”消费的新潮 流 2020 年，全球连锁便利店品牌 7-ELEVEn 进驻济南，为泉城市民提供了更加国际化的 购物体验 还有山东首家山姆会员店、日本 最大免税店乐购仕(LAOX)全国首家跨境 电商首店等知名品牌落户济南，引领新一轮 的消费与时尚潮流。今年，济南将引进品牌 首店 50 家以上，使济南成为国内外知名品 牌的重要聚集地。
作为引领城市消费趋势的风向标，也是 创建国际消费中心城市的重要发力点，“首 店经济”反映出了一座城市的资源聚集能 力、消费市场的敏锐度和成熟度，折射出营 商环境的舒适度和开放度，毫无疑问已经成 为挖掘消费潜力、激发市场热情的利器。
而随着济南培育建设国际消费中心城市
战略的不断加码，商圈经济、夜间经济等新
兴消费热点也蓬勃而生:特色文化街区的打
造及“泉城夜宴”等项目的开发，不仅更好
满足人民日益增长的美好生活需要，也形成
了新的消费经济增长点 “泉城风尚”国际
时装等活动的举办让古老的济南，洋溢着潮
流的味道，并把时尚文化转化为消费升级和
产业转型的纽带 华熙生物、瑷尔博士、半
亩花田、世纪开元、韩都衣舍等一批“济南
出品”的新消费品牌持续走红，支撑着济南
培育建设国际消费中心城市的宏大目标⋯⋯
“国际”是方向，“消费”是核心，随 着经济结构的持续优化和实力的不断提 升，济南正在向国际消费中心城市的目标大 步前进。
No matter how advanced a a a a a a a a a a a a a a a a a a a a a a a a a a a a city city is is consumption consumption is is always the the the the the core of of of of sustainable development Especially in in the international and and domestic double cycle and and post epidemic era the the rapid recovery of consumption boosts the the economic situation of a a a a city and becomes an an an important engine to boost economic growth Therefore national national and local governments are actively promoting the construction of "international consumption consumption center cities" recently Different from the the consumption consumption cities cities under the the traditional closed economy international consumption center cities are global commercial cities with high concentration of consumption consumption resources remarkable consumption consumption leading function large scale of world consumers and and great circulation and and development vitality which conforms to the continuous improvement of global material living standards and and the the the rise of of of consumption society and with the the the help of of of the the the power of of of economic globalization and information networking Under the background of promoting high-quality economic development development and and building a a a a a a new development development pattern of double cycle and and accelerating the construction of international consumption center cities expanding residents' consumption consumption and and promoting consumption consumption upgrading is of long-term and and strategic significance to promoting national economic and social development 49 CITY OF SPRINGS